Get Ready For National Insurance Awareness Day

June 28, 2017 is National Insurance Awareness Day. A day set aside every year to encourage folks to review their insurance policies. The crazy thing about it is, nobody is quite sure why. Aside from various blog entries referencing this notable industry date, there doesn’t seem to be any one person or group that we can thank for the creation of this landmark celebration.

A Google search will confirm June 28th as National Insurance Day, but the closest documentation of its origin, that we could find, comes from HolidayInsights.com, which shares, “…you can be certain that insurance companies had a little something to do with the origination of this day.” Hmmm. They might be a little confused with Valentine’s Day and greeting card, candy companies…

Regardless of its origin, if you’re willing to take credit for the birth of National Insurance Day, or just an agency that’s celebrated it in the past, we’d love to know what activities make this day special?

If you’re never celebrated National Insurance Day, now is the time to jump on board. Here are a couple of ideas to get your creative juices flowing!

  • Host an Insurance Awareness Day line dance or flash mob
  • Sponsor a safe driving course
  • Coordinate an insurance awareness scavenger hunt
  • Set up a wrecked car with some kind of commercial business reference, e.g., pizza delivery, outside the agency with a sign, “Are you insured?”
  • Get a pizza place to tape your business card or a flyer on every pizza boxy they deliver and offer to promote them to your clients or list them as a partner on your website
  • Shoot a humorous video highlighting overlooked insurance tips clients should know
  • Host an agency contest — whoever adds the most policies in a week, gets a paid day off
  • Support a local non-profit that you are passionate about and encourage locals to match
  • Dress like an insurance agent day — play up the stereotype, the less stylish the better
  • Deliver baked goods or branded swag to VIP commercial insurance partners around town
  • Blog about some of the oddest insurance claims your agency has ever received
  • Do a publicity stunt with a partner or town (fire drill) to draw awareness to insurance
  • Send out an email blast, notifying people of the date with a seasonal call to action
  • Host a “junk the junker” car demolition fundraiser while promoting auto insurance

With a little creativity and a keen grasp of your community, the ideas are really endless.